Campaign Logo for an initiative launched by Puma

Supporting the brand’s She Moves Us platform, PUMA300 was an initiative aimed to inspire young girls and women to partake in 300 moves of any activity daily to help improve their overall wellbeing. The campaign’s name is based on a Statista report, which calculated that the average UK person scrolls over 300 metres on their phone every day.

Agency: Havas Play・Role: Senior Designer・Logo design


Concept: Havas Play
Produced and edited by Root
Director: Martina Pastori
Photography: Claudia Agati

Work produced whilst at Havas Play, and is the property of Puma.


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