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Technical pasta illustrations created as part of B2B rebrand for pasta manufacturer Pagani

The company manufactures pasta directly for the industry, rather than to the end consumer, so the concept was to create highly technical images, representing the scientific approach and precision of their high quality products.

The illustrations featured as the key element of the company rebrand across printed collateral, signage, exhibition stands, vehicle livery and website. A pasta swatch book was also produced with a series of accurate technical diagrams of every pasta shape the company produces, displayed in three projections at actual scale.

In collaboration with Christoph Stolberg


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