Pagani

Illustration

Technical pasta illustrations forming centrepiece of B2B rebrand for pasta manufacturer Pagani

The company manufactures pasta directly for the industry, so the design brief was to create detailed technical illustrations to reflect the scientific approach and precision of their high quality products.

The illustrations formed the cornerstone of the company rebrand across printed collateral, signage, exhibition stands, vehicle livery and website. A pasta swatch book was also created with a series of accurate technical diagrams of every pasta shape the company produces, displayed in three projections at 1:1 scale.

Project collaboration with Christoph Stolberg

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