Identity Refresh and Editorial Design

Meetings & Events collateral

With many years of experience, Novotel has crucial know-how in the organisation of meetings and events. Doner London were approached by Accor to refresh the visual identity of Novotel’s events material. A new colour palette and approach to layout was developed, with overlaying typographic elements, resulting in a contemporary, fresh and approachable look & feel.

Design of collateral included a A4 landscape brochure, alongside posters, flyers, invites and coasters — to be tailored to each hotel location.

Agency: Doner London・Role: Art Direction & Design

Creative Copywriting: Catherine Pryce, Lee Bonnick
Account Manager: Joanna Mills


Work produced whilst at Doner London, and is the property of Novotel.


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