Mate/P-Series KVs
Creating two distinct, but connected worlds
Mate world
More Achievement
TECHNICAL
INVENTIVE
PERFORMANCE
ENGINEERED
ARCHITECTURAL
MAN-MADE
KV explorations
Mate Series — KV device angles
STYLE
The device is always shown in a structured architectural manner, at parallel angles, in line with the Mate Series world.
POSITION
The device lock up consists of the front and the back of the phone, with the back being paramount to hero the four lenses, and screen shot never obscuring the camera.
CROP
The style of the lock up (vertical/ horizontal) is chosen to best suit the format it needs to occupy.
P-Series world
More Creation
ORGANIC
ARTISTIC
CREATIVITY
EXPRESSIVE
FREE
HUMAN
KV explorations
P20 Series — KV device angles
STYLE
The device is showcased in a more expressive way, positioned more freely, in line with the P20 Pro world.
POSITION
The device lock up consists of the front and the back of the phone, with the screen shot being foremost; never obscuring the camera of the back.
CROP
The style of the lock up (vertical/ horizontal) is chosen to best suit the format it needs to occupy.
Agency: Doner London・Role: Senior Designer
Executive Creative Director: Logan Wilmont
Creative Director: Andy Day
Work produced whilst at Doner London, and is the property of Huawei.
Device images courtesy of Huawei.