Visual identity for international environmental campaign led by the Heinrich Böll Foundation and Oxfam Deutschland
Poverty in the developing world is greatly exacerbated by the effects of global warming, largely caused by CO₂ emissions from developed industrial countries north of the equator. Changes in climate have led to the most extreme conditions for many developing countries located in the southern hemisphere, experiencing devastating effects on livestock and crop yields.
The concept of the logo directly reflects the campaign message, with the climatic arrows also reminiscent of a finger print; conveying the notion that we are all responsible for the impact on our world.
Design of all campaign artwork including information graphics, and graphic design of brochures and flyers in multiple languages. English, French, German & Polish.