Fight Climate Poverty
Client
Heinrich Böll Stiftung & Oxfam Deutschland
Role
Design & Art Direction
Visual identity for international environmental campaign led by the Heinrich Böll Foundation and Oxfam Deutschland.
Poverty in the developing world is greatly exacerbated by the effects of global warming, largely caused by CO₂ emissions from developed industrial countries north of the equator. Changes in climate have led to the most extreme conditions for many developing countries located in the southern hemisphere, experiencing devastating effects on livestock and crop yields.
The logo concept directly reflects the campaign message, with climatic arrows also reminiscent of a finger print; communicating that we are all responsible for the impact on our world.
Design of campaign artwork including infographics, brochures and flyers in English, French, German & Polish.