Alfa Romeo partner with the ultimate alpha couple. Journalists descend from around the world to a spectacular PR/media launch at Alfa Romeo HQ in Turin. Instead of revealing just one celebrity spokesperson, two emerge… Not just any two; but the sexiest, most dynamic acting couple in world cinema: Javier Bardem and Penélope Cruz.

Competitive by nature, these two award-winning actors pitch two award-winning Alfas, the Stelvio and the Giulia, one against the other. A year-long competition, where the real winners will be Alfa and the public, who get to see another side of the stars and Alfa Romeo’s two amazing cars.