All That Matters

L A Y O U T

Book design for photographer Ben Elwes

client
Ben Elwes

role
Graphic Design

date
Feb 2016

The work references the prestige car market and vernacular language of marketing campaign material; the objective being to achieve images that emulate the style of car advertising photography — with the extensive collision damage of the vehicles directly contradicting the notion of this format of advertising.

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The body of work was photographed from 2011–15. Contrary to the polished aesthetic, the vehicles were located in car salvage yards throughout the UK and shot on-site, often in adverse weather conditions using a portable studio.

72 pages, 198 × 297 mm, softcover. Publication date: October 2016.

Photography by Ben Elwes benelwesphoto.com

In collaboration with Dan Wescott

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