Want, Not Need

Alfa Romeo

Presentation visuals created for re-energise pitch

Doner London

Senior Designer

Photoshop Visuals
Presentation Design


Breathing new meaning and new life into
The Mechanics of Emotion.

As the automotive industry chases growth through technology, it’s emotion that sets Alfa Romeo apart. Now is the perfect time to give new meaning to The Mechanics of Emotion. Activate the human drive of “want” to foster excitement and interest in next generation powertrains.

Creative pitch using existing Alfa Romeo Giulia & Stelvio Quadrifoglio models, visualised as fictitious EV prototypes to propose new creative concepts.

Want, Not Need.

Double-page ad

OOH mockups

Eight-page inside gatefold

Homepage carousel

Instastory mockups

Agency: Doner London・Role: Senior Designer

Executive Creative Director: Logan Wilmont
Creative Director: Andy Day

Work produced whilst at Doner London.
Alfa Romeo (source) images/logos courtesy of FCA.


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