Want, Not Need
Alfa Romeo
Presentation visuals created for re-energise pitch
AGENCY
Doner London
ROLE
Senior Designer
TASKS
Photoshop Visuals
Presentation Design
BACKGROUND
Breathing new meaning and new life into
The Mechanics of Emotion.
As the automotive industry chases growth through technology, it’s emotion that sets Alfa Romeo apart. Now is the perfect time to give new meaning to The Mechanics of Emotion. Activate the human drive of “want” to foster excitement and interest in next generation powertrains.
Creative pitch using existing Alfa Romeo Giulia & Stelvio Quadrifoglio models, visualised as fictitious EV prototypes to propose new creative concepts.
⟶ Want, Not Need.
OOH mockups
Homepage carousel
Instastory mockups
Agency: Doner London・Role: Senior Designer
Executive Creative Director: Logan Wilmont
Creative Director: Andy Day
Work produced whilst at Doner London.
Alfa Romeo (source) images/logos courtesy of FCA.