Samuel Oswick
Senior Brand Designer & Art Director
Independent Senior Brand Designer and Art Director partnering with agencies and brands to create distinctive visual identities, key art and integrated campaigns across digital, social and physical experiences.
EE Learn Live
EE Learn Live: Brand Experience Design Lead Designer for the visual identity and brand experience behind EE Learn Live 2025 in Shoreditch — a one-day ...
The Rest Is Science
Building a Distinctive Podcast Identity Creating a flexible visual system that transforms scientific ideas into an accessible, contemporary brand experience across digital and broadcast platforms. The ...
Bring It Home
Creative concept development and design rollout for Team England’s Commonwealth Games 2022 kit launch. Directed the Birmingham photoshoot and produced all artwork in Photoshop. ...
Commonwealth Games England
Creative artwork for Team England’s Athletes Village at Birmingham 2022, delivering bold visual impact and national pride across large-scale formats.
The Rest Is Politics
Reframing one of the UK’s biggest political podcasts through a timeless visual identity Led the redesign of the visual identities for The Rest Is Politics ...
EE Just For Kicks
Campaign Identity and Rollout for EE’s Grassroots Football Initiative 16:9 main KV Design and artwork rollout for Just For Kicks — a campaign by EE in collaboration with ...
MLB Home Run Derby X
Havas Play delivered a multi-phase campaign for MLB’s Home Run Derby X London event. The project included designing the core key visual and rolling ...
Puma 300
Campaign logo for PUMA300, a wellbeing initiative by Puma encouraging girls and women to make 300 daily moves through any form of activity.
Sympodium
Developed a bold, forward-looking visual identity concept for the Global Institute for Strategic Communications. The design balances authority and openness, using geometric logos, deep ...
The Rest Is History
Identity for a pilot podcast series, celebrating classic works of literature and their authors The Rest Is History Book Series is a pilot podcast exploring ...
Access Accelerated
Designed the Access Accelerated annual report — crafting a clear, accessible publication with a bespoke visual identity, custom infographics, and digital-ready layouts.
Adobe Express
Created bold campaign visuals and a responsive homepage for Adobe Express, highlighting Generative AI and collaboration features to engage students 18–24.
Empire
Empire: Podcast Artwork Refresh Redesigning the visual identity for one of the UK’s most popular history podcasts. The previous Empire artwork had become strongly associated with ...
Alfa Romeo AOR
Concept visuals for a creative pitch reimagining Alfa Romeo’s Giulia and Stelvio models as high-performance EVs—designed to reignite emotional desire in the electric age.
EE × The FA
Real-time DOOH campaign celebrating the Lionesses’ EURO 2022 win—delivered within hours of the final to mark football’s emotional homecoming.
Mate/P-Series KVs
Creating two distinct, but interconnected worlds Mate Series World of Achievement TECHNICAL INVENTIVE PERFORMANCE ENGINEERED ARCHITECTURAL MAN-MADE The Mate Series visual language centres on technical precision, engineering excellence, and high performance. Devices are ...
Microsoft UK
Designed an interactive publication for Microsoft UK, transforming stakeholder research into a clear, engaging, and accessible report. Developed the publication’s visual identity, editorial layout, ...
Vantage
Led the creation of Vantage’s brand identity — a global supply chain platform. Designed custom logotype, illustrations, infographics, and internal communication tools.
Karhu IPA
Modernised branding and illustration for Karhu IPA featuring a bold reimagined bear logo, refined typography, and clean white and gold packaging design.
Huawei P20 Series
The Huawei P20 Pro launch campaign featured a Michelangelo-inspired key visual, symbolizing a Renaissance of Photography. Rolled out across digital, OOH, social, and retail ...
EE × Goal Click
Creative direction and artwork for EE × Goal Click, a platform sharing stories from women and non-binary footballers across the UK.
Harman Kardon
A creative pitch for Harman Kardon introducing the world’s first bio-acoustic gin—where music influences botanicals, flavour, and design in a global brand experience.
Gold Market Commentary
Gold Market Commentary — Turning Data into Motion The challenge for this project was to distil a month of global gold market activity into a ...
Plan International
Illustrations created for Plan International’s global advocacy work, visualising data and themes around girls' rights in international law and policy.
Alfa Spokescouple
Hollywood icons Javier Bardem and Penélope Cruz front Alfa Romeo’s new Spokescouple campaign—each championing a performance model in a stylish, cinematic showdown. From Turin ...
